APPS: A booming industry

The use of smartphones has been rapidly increasing in past few years. The first ever smartphone patent was registered in 1973 but it was not until 1997 that the term “smartphone” was introduced. The market for this type of device radically changed when Apple launched the first iPhone in 2007. From this point onwards, a whole new business sector was born: the APPS industry.
The high demand for smartphones and, more recently, tablets are encouraging the development of new applications that are leading people to a life style. Apps are changing the way people communicate, carry out daily tasks, access information and so on. For example, labs are now delivering health exam results to their patients through this technology, providing more convenience and quicker access.
Numbers show that consumers’ appetite for apps is becoming bigger. Last year alone this industry traded $6.8 billion and analysts predict that it will overcome $25 billion by 2015. Although Europe and America are the main markets at the moment, developing countries are also taking advantage of this promising trend. As an example, 1 in 3 Indian users access apps on a regular basis and its market is predicted to top $4 billion in the next few years. By 2015, Brazil is predicted to move from 10th to 4th biggest market in the smartphone sector, reaching 46 million devices. According to the president of the Brazilian Association of Software Enterprises, Brazil is already facing a shortage of qualified labour in the apps development field. By the end of this decade, the number might reach 280.000 professionals.
This is a tremendous opportunity for anyone willing to embark in a career in APPS development. “Learning how to develop an app is not an easy task but it is not impossible” says Marcelo Dornelas, founder and CEO of Snowflake Digital. The first app he produced was in a project for Magners Cider when working as a free-lancer for an agency. Check his work here: http://snowflakedigital.com/work/magners-bee-beard
Marcelo explained that the “Bee Beard App” was part of Magners marketing strategy and had a fun entertaining purpose. Magners found an innovative way of interacting with its fans, enabling more market exposure.
This booming industry has to meet the needs and wants of its consumers for each specific market. Consumers in one country can behave in different ways according to its culture and local reality. However, more than ever, companies can make use of this technology to find innovative ways to promote and improve their services, commerce, advertisement, interactions… the opportunities are endless!

Sources: BBC, Globo.com, Mashable

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